For Indian advocates who reply at 11pm because nobody else will
Client intake for Indian law firms that doesn't break BCI Rule 36
WhatsApp intake, conflict checks, matter creation and milestone-driven fee nudges. All wired under BCI Rule 36, shipped in 14 days.
Systems we build and run in production
- Outbound Engine
- Content Engine
- AI Scoring
- Sending Infra
- Design System
- SEO Reports
Why your corporate enquiries die before sunrise
- 100xmore likely to qualify a corporate or matrimonial enquiry if responded to within five minutes versus the typical eleven-hour Tier-1 baseline
How we wire a law firm in 14 working days
- 01
Capture without crossing the BCI advertising line
Every enquiry from JustDial, Google Business Profile, Vakilsearch, IndiaFilings referrals, panel listings, court-mandated mediation referrals, DLSA legal-aid referrals, your firm's website forms, and the long tail of WhatsApp DMs lands in a single routed inbox, auto-tagged by matter type (family, corporate, IP, criminal, property, labour, tax, NCLT, arbitration) and jurisdiction, with the right BCI-compliant acknowledgment template fired in under 60 seconds.
- 02
AI intake with privilege-aware questions
The AI runs a structured intake: matter category, jurisdiction (High Court, District Court, NCLT, arbitration tribunal, family court), urgency window, opposing party for the conflict check, prior counsel status and retainer band. Privileged or substantive case details are blurred and never sent to any third-party LLM not on a no-retention contract, and the conflict check runs against the firm's matter database before any partner-level routing.
- 03
Matter creation, document collection, fee-escrow nudges
Warm leads auto-create a matter in your management system (LegalDesk, Practice League, Manupatra Practice, MikeLegal or a custom stack), the document checklist drops in WhatsApp pinned to filing deadlines, and fee-escrow reminders run on a non-pushy cadence aligned to engagement-letter milestones. The matter record carries forward the conflict-check log, the original WhatsApp transcript and the partner-routing decision for audit, and the firm's dashboard surfaces first-reply, conversion and revenue per practice area weekly.
What a law-firm Growth Engine actually does in chambers
Six workloads we build for Indian boutique, full-service and panel practices. The pattern is asymmetry: one inbound is a routine vakalatnama, the next is a corporate retainer worth a partner's entire quarter. Triage wrong and you burn partner time at one end or a mandate at the other. The Growth Engine reads the signal in under a minute, runs intake without crossing BCI Rule 36, and routes the conversation to the right partner with the right disclaimers attached.
Inbound enquiry management without advertising
Every enquiry that lands on Google, JustDial, panel listings or referrals is acknowledged in under 60 seconds with a BCI-compliant utility template: no solicitation, no fee quoted, full intake captured.
See the AI lead qualification agentMatter creation from a WhatsApp conversation
Once the lead converts, the AI creates the matter, generates a draft engagement letter and KYC pack, and routes to the right partner based on practice area and current load.
Compare with CA-firm intake automationDocument collection without late-night chasing
KYC documents, address proofs, marriage certificates, agreements, collected via WhatsApp with auto-reminders, organised into your matter folder by category.
See B2B services document workflow automationFee-escrow and retainer-installment nudges
Engagement-letter-driven fee schedule auto-runs as WhatsApp utility messages tied to milestones (filing date, next hearing, settlement). No marketing-template approval, no aggressive cadence.
See AI automation for Indian service businessesPanel and legal-aid intake at scale
DLSA panel referrals, corporate empanelment leads, court-mandated mediation referrals, all flow through the same intake with the right disclaimers and pro-bono routing logic.
See the n8n automation playbookPartner-load and conversion dashboard
First-reply time per partner, conflict-check completion rate, matter-conversion rate by practice area, revenue per matter. The operational data partners actually need before a quarterly review.
Compare CRM, WhatsApp and email follow-up data
Capability showcase — how we do this work · B2B Lead Generation
AI Sales Pipelines: How We Build Them
“We run this system on ourselves first. Our own outbound engine has acquired 4,300+ leads from 8 live sources, AI scores every one of them 0–100, and a human approves every campaign before it sends.”Read the full case study
What is slow follow-up costing your practice this quarter?
Plug in your monthly enquiry volume and average retainer value. The calculator returns rupee leakage and benchmarks you against comparable Indian law firms.
Book a call to use it now
We're polishing the public release. Until then, we'll walk you through the calculation on a 20-min call and email you the result.
Book a 20-min callFrequently asked questions
Does this comply with Bar Council of India Rule 36 on advertising and solicitation?
Yes. The Growth Engine is configured for inbound enquiry management only: no cold outbound, no fee promises, no outcome guarantees, no rankings or comparisons in any template, no personal-profile-of-counsel marketing. Every WhatsApp message we ship is reviewed against BCI Rule 36, the V. Sudeer v. BCI guidelines, and the 2008 Standing Committee report on permissible information. The audit deliverable includes a one-page compliance memo for your senior partner to sign off, plus a template register that flags any template change which could be read as solicitation under the BCI guidelines or the Supreme Court's evolving stance.How is attorney-client privilege protected when intake runs on WhatsApp?
Three layers. First, the AI intake collects only matter-category metadata (family, corporate, IP, criminal, property, labour) plus opposing-party name for the conflict check, and never asks for the substantive details of the dispute on the WhatsApp channel. Second, once a conflict check clears, sensitive intake is migrated to a privileged channel (encrypted email, in-person meeting at chambers, or a privileged client portal we configure for the firm) before any privileged exchange. Third, the Gemini LLM provider is on a zero-retention contract via Vertex AI, and we deploy a regex-driven redaction layer for any names, account numbers, identifiers or matter specifics that do slip through the structured intake flow.Can the system handle court-related documents like cause lists, vakalatnamas and pleadings?
Yes. The document workflow handles PDFs of vakalatnamas, KYC packs, board resolutions, agreements, settlement drafts and court orders, collected via WhatsApp, auto-categorised into your matter folder, with reminders for missing documents pinned to filing deadlines. Cause-list integration is supported for High Court and District Court cause-list aggregators (PathLegal, eCourts, Manupatra), so hearing-date nudges drop into the right client thread automatically, with the listing time, court hall and coram pre-filled. Adjournment notifications run on the same flow.How does fee-escrow and retainer-installment nudging work without breaching the engagement letter?
Fee-installment reminders run as WhatsApp utility messages tied to engagement-letter milestones (filing date, listing date, settlement signing, matter closure), not on a calendar cadence. No marketing-template approval is needed because these are transactional. The default cadence is one nudge at milestone, one follow-up after seven days, then escalation to the partner with a pre-drafted polite-but-firm message. We tune the cadence per firm during the audit; many firms opt for a softer touch on family-law matters and a tighter cadence on corporate retainers.
Adjacent Growth Engine playbooks for Indian practices
Service-firm intake patterns with similar compliance contexts and overlapping client journeys. Many legal practices run sister or panel relationships with CA firms and B2B consultancies, and these adjacent playbooks let the same Growth Engine investment work across the broader practice ecosystem and unify the partner dashboards.
- Chartered-accountant client acquisition system
- B2B services growth engine for Indian agencies
- AI lead qualification agent for inbound enquiries
- AI workflow automation for service businesses
- Delhi AI lead automation for chambers near the courts
- Mumbai AI lead automation for BKC and Fort practices
- Chandigarh and Mohali AI lead automation for firms
- Kolkata AI lead automation around Park Street offices
- Jaipur WhatsApp lead automation for C-Scheme practices
- See the Growth Engine end-to-end
The services behind this build
Each part of the system we build for law firms and advocates is a service in its own right. These pages cover scope, price and timeline for each.
Two in three corporate enquiries die between your next-morning reply and the in-house counsel's third DM. Close that gap in 14 days.
Twenty minutes on a call. The BCI Rule 36 compliance memo lands in your inbox either way. You walk out knowing where corporate and family-law enquiries are leaking, which matter-management integration pays back inside one quarter, and which engagement tier fits the practice. Bring last quarter's enquiry numbers; we will pre-load the calculator before the call.