WhatsApp Business provider comparison
WATI vs Interakt vs AiSensy: how to choose, and what to check first
How each provider charges, what their published pricing pages say, and the contract questions that decide whether you can leave later.
What we compared, and why
- 01
What a month actually costs
Every provider charges two things: a platform plan and the WhatsApp messages themselves, which are priced by Meta per message and vary by message type (marketing, utility, authentication) and country. The plan price on a pricing page is only part of the bill. Model your own mix of marketing and utility messages before comparing.
- 02
How templates get approved
Messages sent outside a customer's reply window must use templates that Meta approves. Meta does the approving, not the provider, but providers differ in how much help they give with categories and wording. Getting the category right (utility versus marketing) matters more than which provider submits it.
- 03
What happens if you leave
Can you export contacts, conversation history and approved templates yourself? Is the WhatsApp number and the Meta Business account in your name? Which of your tools connect natively and which need a bridge such as Zapier? These questions decide whether you can switch providers later without starting again.
WATI vs Interakt vs AiSensy, side by side
| Criterion | WATI | Interakt | AiSensy | Naavim Labs |
|---|---|---|---|---|
| How you pay | Monthly plan plus per-message charges | Monthly plan plus WhatsApp message charges | Platform subscription plus prepaid message credits | You pay the provider directly; we charge for the build |
| Trial or free option listed | Free trial of 7 days | Free trial of 14 days | Free plan with fair-use limits | We do not sell messaging |
| Published rates for Indian numbers | Listed on WATI's pricing page | Listed on Interakt's pricing page | Marketing ₹1.09, utility and authentication ₹0.145 per message | We model your own message mix |
| Shared team inbox | Yes | Yes | Yes | We set the routing rules to fit your team |
| Who makes it | WATI | Jio Haptik | AiSensy | Independent of all three |
| Ask before signing | Self-serve export of contacts and templates? | Is the number and Meta account in your name? | Which of your CRM connections are native? | We check all three during the Consultation |
Where the figures come from
- Oct 2026WATI's trial and billing model, and AiSensy's free plan and per-message credit rates, as listed on each provider's pricing page when this page was reviewed. Prices change, so check the current page before you decide.
How we help you choose
- 01
Start from your tools and volume
The right provider depends on what you already run (Shopify, a CRM, a helpdesk), how many messages you send, the mix of marketing and utility messages, and how many people answer chats. We look at those first and only then compare providers.
- 02
Keep the provider replaceable
When we build automation on WhatsApp, the routing rules, the CRM sync and the reporting sit above the provider. If pricing or features change, you can move to another provider or to Meta's Cloud API without rebuilding the rest.
- 03
No referral fees
We take no referral fee or revenue share from any WhatsApp provider. You pay the provider for messaging and pay us for the work we do, so the recommendation is whichever fits your business.

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Read how we do this workQuestions buyers ask about WhatsApp providers
Which provider is cheapest?
It depends on your mix of messages more than on the plan price. Meta's per-message charges are the same underlying cost for everyone, and providers add their plan fee and, in some cases, a margin on messages. Take your expected monthly marketing and utility message counts and price them on each provider's current pricing page.Can you build on the provider we already use?
Yes. We work with WATI, Interakt, AiSensy, Gallabox, DoubleTick and Meta's Cloud API directly. If your current provider works, we keep it and build the automation, CRM sync and reporting on top. We suggest moving only when the provider itself is the problem.Does the provider affect whether messages are delivered?
Much less than how you collect consent and what you send. Meta limits how many people a business can message outside the reply window each day, and raises that limit as the account sends good-quality messages. Clean opt-ins and the right template categories matter more than the provider.When should we use none of these three?
If you only send a small number of utility messages, such as order updates or one-time passwords, Meta's Cloud API directly or an SMS provider may cost less than a platform plan. Some regulated businesses also need a provider with specific compliance features, which we would discuss in the Consultation.Do you take a referral fee from any provider?
No. You pay the provider directly for messaging and pay us for the build. We have no reason to prefer one provider over another.What if we pick the wrong provider?
Switching is easier when your number and Meta account are in your name, your contacts and templates are exported, and the automation sits outside the provider. If those are in place, moving is mostly a matter of re-pointing the messaging connection.
Keep reading
Last reviewed October 2026
Pick the provider that fits your tools and your volume.
In a Consultation we look at what you send, what you already run and what you need WhatsApp to do. You get a plan: what to build, what to skip, the build cost and the timeline.
