Real estate CRM and WhatsApp automation for Indian developers

How we wire a developer in 14 working days

1. 01

   Capture from every lead source into one inbox

   99acres, MagicBricks and Housing.com webhooks, Meta Lead Ads, click-to-WhatsApp ads, Google Business Profile, walk-in QR codes and channel-partner WhatsApps, all land in one routed inbox, auto-tagged by project, configuration and source.

2. 02

   AI qualifies in 60 seconds, hot leads ping the right RM

   Gemini-powered intake asks budget band, configuration (1/2/3/4 BHK or commercial), possession timeline (ready / under-construction / pre-launch), current property status and intent (self-use / investment / NRI), scores intent on probability of site-visit plus deal value, and pings the right Relationship Manager via WhatsApp and push if hot. The RERA brochure auto-delivers with disclosure logging. Every send is timestamped with recipient ID and project RERA registration number for state-RERA audit, exportable on demand.

3. 03

   Site-visit nudge cadence and booking-amount confirmation

   Multi-touch WhatsApp plus SMS follow-up until the lead books a visit, says no, or goes 21 days cold, cadence tuned per project, per buyer-cohort and per launch phase. The day-before reminder includes the location pin, the project deck and the assigned RM's WhatsApp. Post-visit, the AI nudges at four hours and day-three for booking-amount confirmation with a Razorpay or Cashfree payment link, and routes legal plus sales the moment a lead converts so the agreement-to-sale draft is on the partner's desk inside an hour.

• Pre-launch interest capture for soft launches

  Click-to-WhatsApp ads route to an AI qualifier that builds a ranked priority list for the soft launch, by budget band, configuration and conversion probability. Sales sees the priority list before launch day.

  See the real-estate lead follow-up system
• Site-visit automation with reminders and follow-ups

  Booking confirmation, day-before reminder with location pin and project deck, post-visit follow-up at four hours and day-three, all WhatsApp, all tied to your project calendar, no manual sales-team chasing.

  See the WhatsApp lead automation playbook
• Channel-partner and broker routing at scale

  External broker leads tagged with a partner ID at capture. Commission attribution flows through automatically. We have shipped this for developers with 40+ active channel partners and complex incentive ladders.

  See the AI lead qualification agent
• Booking-amount confirmation and conversion flow

  Post-visit, the AI runs a structured nudge for booking-amount payment, generates the payment link via Razorpay or Cashfree, and routes legal + sales the moment the amount lands.

  See AI workflow automation for sales operations
• RERA-compliant brochure and disclosure flow

  Mandatory RERA disclosures auto-delivered with the brochure download. Every delivery is logged with timestamp, recipient ID and project RERA registration number for audit. Auditor-ready export with one click.

  See the n8n automation playbook
• Per-project funnel and ad-attribution dashboard

  Which project is leaking leads where, cost per qualified lead by portal and ad set, RM-wise close rate, daily. Daily-updated, partner-shareable, the operational truth that replaces the weekly sales-review email.

  Compare with B2B services growth-engine reporting

Frequently asked questions

• Does this integrate with Sell.do, Tranquil and LeadSquared (the CRMs Indian developers actually use)?

  Yes, we have shipped integrations with Sell.do, Tranquil, LeadSquared, HubSpot, Zoho and Salesforce. The Growth Engine sits in front of your CRM, not behind it: leads land in WhatsApp, the AI qualifies, the CRM gets a fully-enriched record with budget, configuration, timeline, source and conversation log. Your sales team continues working in whatever CRM they are already trained on.
• Are RERA disclosures actually compliant when delivered over WhatsApp?

  Yes. RERA Section 11(2) requires the project registration number and prescribed disclosures to be communicated to prospective buyers, but does not mandate a specific channel. We deliver the disclosure as a Meta-approved utility template paired with the brochure PDF, log timestamp + recipient ID + project RERA number, and export the audit trail on demand. State-RERA variations (MahaRERA, K-RERA, TN-RERA, Delhi RERA) are configured per project during the audit.
• How does broker-incentive design work when we have 40+ channel partners?

  External broker leads are tagged with a partner ID at the capture step, either via a unique WhatsApp number per partner, a UTM-tagged campaign link, or a partner-specific QR code that the broker can print on collateral. Attribution and commission flow through to your CRM and finance system automatically, with auto-generated payout statements at month-end and tiered ladder calculation per project, per quarter and per close. We have shipped this for developers with 40+ active channel partners spanning IPC firms (Anarock, JLL, PropTiger) and the long tail of independent brokers, with audit-ready commission reconciliation per booking.
• What is the Meta-lead-ad to WhatsApp latency, and the booking-amount confirmation flow?

  Meta Lead Ads flow to WhatsApp via our webhook in under 8 seconds end-to-end. The AI qualifier hits the user before they have closed the ad tab and while the intent is still hot. The qualifier asks budget, configuration and possession timeline, then routes hot leads to the RM and books the site visit from your live calendar. Booking-amount confirmation runs as a post-visit WhatsApp nudge with a Razorpay or Cashfree payment link; once the amount lands, the system auto-creates the booking record in your CRM, drops the agreement-to-sale draft to legal with the project RERA number pre-filled, and notifies the sales head and the assigned RM via WhatsApp and push.