Stop paying ₹4,000 per portal lead and ghosting them for 9 hours

How the WhatsApp lead loop deploys for Indian real estate

1. 01

   Capture from every source in one inbox

   99acres, MagicBricks and Housing.com webhooks, Meta Lead Ads, click-to-WhatsApp campaigns, walk-in QR codes and channel-partner forms. All land in one unified WhatsApp inbox, tagged by project, source, ad campaign and broker partner ID. Your RMs work in one place instead of seven dashboards, and your dashboard finally tells you which lead source pays for itself.

2. 02

   AI qualifier in 60 seconds

   Gemini-powered agent asks 3-5 BANT questions in Hindi, English, Hinglish or Marathi: budget, preferred configuration, possession timeline, end-use vs investor intent. Scores the lead on a deterministic rubric your sales head signs off, and either pings the right RM with the full transcript or queues a 21-day nurture sequence. No lead ever sits in the inbox unread overnight.

3. 03

   Site-visit nudge cadence for 21 days

   Multi-touch WhatsApp and SMS follow-up: brochure delivery, mandatory RERA disclosure with project registration number, site-visit ask, day-before reminder with location pin, post-visit re-engagement, booking-amount nudge, final re-activation. Cadence stops the moment a lead converts, explicitly opts out, books a competitor or goes 21 days cold, then archives cleanly with full audit history.

• Pre-launch interest capture and soft-launch list

  Click-to-WhatsApp Meta Ads route into an AI qualifier that builds a ranked soft-launch list weeks before public launch. The priority calls write themselves.

  See the lead followup system for real estate developers
• Site-visit booking and reminder automation

  Confirmation, day-before reminder with location pin, post-visit follow-up and booking-amount nudge, all on Meta-approved WhatsApp utility templates that cost a fraction of marketing messages.

  See real estate developers vertical playbook for India
• Channel-partner routing and commission tracking

  External broker leads tagged with partner ID at capture via unique QR or share link, commission attribution reconciles against your existing payout sheet without manual rework.

  Read about the AI lead qualification agent build
• Booking-amount nudge and legal handoff

  After every confirmed site visit, AI nudges for booking amount, escalates to your CRM-mapped legal and sales pair the moment a lead intends to convert, and triggers the welcome kit.

  Read AI workflow automation for service businesses
• RERA-compliant disclosure delivery and audit log

  Mandatory RERA project registration disclosures auto-delivered with brochure download; recipient ID, RERA number and timestamp logged for the half-yearly RERA filing in audit-ready format.

  See the n8n automation playbook for compliance flows
• Per-project, per-source funnel dashboard

  Which project is leaking leads where, which source pays for itself, which RM is replying fastest. Daily updated, partner-shareable, exported back into Sell.do, LeadSquared or Tranquil.

  See CRM vs WhatsApp vs email followup comparison

Frequently asked questions

• Will this work with our existing CRM (Sell.do, Tranquil, LeadSquared, Salesforce)?

  Yes. We have shipped integrations with Sell.do, Tranquil, LeadSquared, HubSpot, Zoho CRM and Salesforce, the six CRMs that dominate Indian real estate. The Growth Engine sits in front of your CRM, not behind it: your RMs continue working in whatever interface they are trained on, while WhatsApp capture, AI qualification and follow-up nudges happen invisibly in the background. We never force a CRM migration as a precondition of the engagement, and we will tell you on the audit call if your current CRM is the real bottleneck.
• Are the WhatsApp templates RERA-compliant for Indian developers?

  Yes. We use Meta-approved utility and transactional templates for booking confirmations, site-visit reminders and the mandatory RERA project-registration disclosures. Marketing templates are triggered only by inbound enquiries. We never cold-broadcast to a list. Every disclosure is logged with timestamp, recipient ID, project RERA number and the exact disclosure version delivered, exportable in the format your compliance partner needs for the half-yearly RERA filing and any future audit query from the state authority.
• How does this integrate with 99acres and MagicBricks lead delivery?

  Both portals deliver leads via webhook or scheduled email digest depending on your subscription tier with each portal. We ingest both delivery modes: webhook-delivered leads are picked up in under 30 seconds and routed into the AI qualifier; email-digest leads are parsed every 10 minutes via a Gmail or Microsoft 365 connector. Every lead is tagged by source portal, project name and ad campaign, so your per-portal cost per qualified lead is visible in the dashboard from day one of go-live.
• What about channel partners and broker networks?

  External broker leads can be tagged with a partner ID at capture via a shareable WhatsApp link or a unique QR code printed per broker. Commission attribution, payout calculation and per-broker conversion flow through automatically and reconcile against your existing payout sheet at month-end. We have shipped this for Tier-1 developers with 40+ active channel partners running in parallel. No manual reconciliation, no commission disputes, and a single source of truth your channel-partner manager actually trusts.
• Is WhatsApp Business API opt-in legal for property enquiries in India?

  Yes, with structure. Inbound WhatsApp enquiries are implicit opt-in under Meta's policy: the user initiated contact, so utility and marketing replies for 24 hours are allowed inside the conversation window. Outside that 24-hour window we use only Meta-approved utility templates (booking confirmations, site-visit reminders, RERA disclosures), the legally safe lane that the Indian Telecom Regulatory Authority has not objected to. Cold outbound marketing templates to unsolicited numbers are forbidden by Meta and we do not run them.
• How long is the AI follow-up sequence and can we customise it per project?

  Default is 21 days across 7 touchpoints: brochure delivery, RERA disclosure, site-visit ask, day-before reminder, post-visit follow-up, booking-amount nudge and a final re-engagement. Each touchpoint and the cadence are fully project-specific. A luxury Worli or Whitefield launch nurtures with different tone, frequency and assets than an affordable Noida Extension or Talegaon project. The Growth Engine ships with our defaults extracted from 12 developer deployments; your sales head and marketing lead tune them in week two during the supervised handover.